Saturday 7 April 2012

Distinguish Print and Screen Design.

Print design and screen design come in completely different aspect each. Screen design is well known to various websites on the web like blog for instance. According to Walsh (2006) screen documents have the potential to combine words and images in a complex structure. On the other hand, Print designs are more to 2 dimensional (Neilsen 1999) due to the layout. In addition, print design is more striking and intricate in terms of the design.

Screen Document (blog) - Source: Google

Print Document - Source: Google


Basically, according to Neilsen (1999) there are three considerations of differences on designing screen and print documents such as:

1. Main structure 
Print document are 2 dimensional while screen documents are divided to 1 dimensional and N dimensional. also, screen documents are more attractive to the readers because it is more to scrolling experiences therefore it allows reader to scroll down/up for their needs of information.

2. Navigation
Turning the page is only navigation for print documents. on the other hand, screen documents come with hypertext navigation which, it mixed with information architectures, visualization thus it attract users impression more. Last but not least,

3. Response time, Resolution and ''Canvas'' Size
even though, users are more attracted to screen documents yet however, the response of screen document is much slower compared to the print design due to screen document need to wait for a page to fully load.
Regarding on the size, print document have a stable and fixed size (Hilligoss & Howard 2002). 

in conclusion, as both screen and print design has its up and down side yet both still need to be well structured in terms of visualization in order to keep the reader attracted and entertained. 
(274 words)

Reference: 
- Hilligoss, S, Howard, T 2002, Visual Communication: A Writer’s Guide, viewed on 7 April 2012, 2nd edn, Pearson Education,<http://www.ablongman.com/mycomplab_content/pdf/long_hilligoss.pdf>.
- Nielsen, J 1999, Differences between print design and web design, Alert box, viewed on 7 April 2012, <http://www.useit.com/alertbox/990124.html>.
- Walsh, M 2006, 'The Textual Shift: Examining the reading process with print, visual and multimodal texts', Australian Journal of Language and Literacy, vol.29, no.1, pp 24-37.

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