Sex Appeal Does Selling.

It is a normal thing to see a girl posing normally and sometimes seductively inappropriate in an advertisement. Why is that so? According to Suggett (2012), putting sex appeal in an advertisement is specifically designed to arouse internet in a particular product, service, or brand. He added that throughout history, sex has been used as a selling tool. Sex refers to beautiful women (and increasingly, handsome men) that are used to attract the viewer. The question now, does sex appeal sell? Yes it is. Regardless of the sex appeals in magazine, a perfume advertisement also mostly using the sex appeals of women in order to attract their buyers. 

Like for example, an issue that happened to an adult celebrity, Dakota Fanning that posing for Marc Jacobs perfume called Oh Lola!. According to Snead (2011) The Telegraph reports that this advertisement was inappropriately sexualized. They claims that the position of Dakota in the advertisement was sexually provocative. The ASA explained that although Dakota was 17 years old, but she looked under the age of 16 in the advertisement. Furthermore, they considered that the length of her dress, the color of her dress, her leg and position of the perfume bottle drew attention to her sexuality. 

According to Shitrit (2011), the message advertisers are really passing by is not just from a seductive pose, but also the support of the ideal body, perfect hair and the young age of the model. Another seductive perfume advertisement goes to Dolce & Gabbana 'Rose'. In this ad, Scarlett Johansson impersonating the icon of Marily Monroe and you can tell that she is showing the curves and her cleavage in this advertisement below. 

source: maisqueperfume.blogspot.com

To be concluded, sometimes it is a good in putting sex appeal to every advertisements in order to attract the public to buy the product. According to Crossis (2011), sex can be businesses best advertising took. Moreover, using an attractive spokesperson can bring the desired response from the buyer. 

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Reference: 

- Crossis, K 2011, Using Sex to Sell Product - are we Taking Things too Far, CHEERS, viewed on June 7th 2012, <http://www.thecheers.org/The-Orbit/article_2936_Using-sex-to-sell-products---are-we-taking-things-too-far.html>.
- Shitrit, S 2011, Sexual Degradation, Stereotype and Perfume Advertising, Q Perfume Blog, viewed on June 7th 2012, <http://maisqueperfume.blogspot.com/2011/12/sexual-degradation-stereotypes-and.html>.
- Snead, E 2011, Dakota Fanning 'Sexually Provocative' Ad for Marc Jacob' Fragrance Banned in Britain (Poll), The Hollywood Reporter, viewed on June 7th 2012, <https://apps.facebook.com/thrsocial/fash-track/dakota-fanning-marc-jacobs-ad-banned-259472>.
- Suggett, P (2012), Sex in Advertising, About.com, viewed on June 7th 2012, <http://advertising.about.com/od/advertisingprojects/a/Sex-In-Advertising.htm>.Hubpages 2012, Top Five Reasons why a Great Blog content is Important, viewed on June 8th 2012, <http://thoughtswriter.hubpages.com/hub/Top-Five-Reasons-Why-A-Great-Blog-Content-Is-Important>.